Professional recruiters have drifted the river hundreds of times and waded it foot by foot even more. They know rocks, runs and undercuts where the 'smart ones' hide. Hooking a 'lunker' will make your heart pound.
This is the type of knowledge needed when hiring for critical management positions. Lots of people know how to fish and in fact catch their share of them. They might even take you out and help you do the same—a stringer full of fish that are easy to get.
Your company needs a trophy catch. Relying on the wrong methods of attraction, fishing the wrong stretch or using the help of an average fisherman yields average results.